Our People

The selfmanagedsuper team

Tharshini Ashokan
Cadet journalist

Prior to starting at Benchmark Media in May 2019, she worked in business administration and human resources across a number of industries in Australia and the United Kingdom.
Tharshini is completing a Graduate Diploma in Advanced Journalism at the University of Technology, Sydney. She has a Bachelor of Business Administration/Bachelor of Commerce-Accounting degree from Macquarie University.

Darin Tyson-Chan

Darin is the founder and publisher of Benchmark Media, an independent publishing house whose mastheads include financialobserver, theinstoreport, selfmanagesuper and smstrusteenews.

He has been covering the financial services space for the past 8 years and in this time he has worked for a variety of trade publications including Money Management and IFA magazine.

Darin has also written for the Money section published in The Sydney Morning Herald and The Age. Prior to starting Benchmark Darin was responsible for the re-launch of SMSF magazine under Morningstar Media, a pioneering publication in the fastest growing sector of the superannuation industry. He was also Managing Editor of all of the Morningstar Media mastheads.

Cynthia O’Young
Events manager

Cynthia O’Young is the Events Manager at Benchmark Media. Prior to starting at Benchmark Media in January 2013, Cynthia managed events in the aged care and tourism industries for peak bodies.

Cynthia has a Diploma of Event Management as well as a Bachelor of Arts majoring in Economics (Social Science) and Government from the University of Sydney.

David Robertson
Head of Sales & Marketing

David is Benchmark Media’s Head of Sales & Marketing, working across smsmagazine, smstrusteenews & financialobserver.

He is responsible for bringing clients campaigns to life via print & digital media, video content, and event sponsorships. Assisting clients reach their target audience of Financial Planners, Accountants & SMS Trustees is his main priority.

David Has worked in financial services media for several years after 10 years as an independent financial planner. Prior to this David held various management roles, including marketing and business development, at insurers and fund managers, so he knows the industry well from “both sides”.

Binati Singh
digital optimisation manager

Binati is a digital optimisation manager at Benchmark Media. She has over 10 years of experience in advertising, social media, digital campaigns, content management and online reputation management for diverse brands.

Prior to starting at Benchmark, Binati worked with DSP Investment Managers as a part of the consumer marketing team.  She has a Master of Business Administration degree from Coventry University, United Kingdom.

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